Current work —
Project Turntable was a project I had done while working with Sony's Creative Center R&D team. The goal was to create a value proposition for Sony's Audio Headphone division, specifically the mid-range headphone market. The solution I came up with was to create a service that could be utilized by everyone via smartphone app by leveraging Sony's headphone market and adding additional features to Sony brand headphones including sound memes with a click of a button and haptics.
I worked with stakeholders such as the VP of Sony's Creative Center SF, Director of Growth and Innovation and the Sr. UX Design manager for home entertainment products. I designed the experience from concept to user-testing to pitching the concept to the head of Sony's Audio division. The design process was based on iterative meetings with stakeholders and user research was conducted with an agency as opposed to in-house. Unfortunately, the project never received funding, however the learning experience was immense and was valuable, for our team and personally.
was a value proposition service that I had designed and proposed to Sony Mobile. The goal was to leverage Sony's mirrorless consumer camera market and create a smartphone app that could give users the ability to tell a story using primarily photos and videos.
Sony's consumer camera market is growing in the rankings every year for their mirrorless cameras and a huge chunk of that is owed to social apps like Instagram. The problem with being a photographer on Instagram is the saturation of the market; these days everyone is posting beautiful photos to add to their profile and it's easy to get lost and even over-exposure to random photography. There's also a problem of the amateur photographer, with significantly less followers than those with hundreds of thousands who aren't being recognized for potentially great work.
Dreambook's goal is to enhance discovery by curation through staff and users, rather than just seeing the same repetitive photographers. It's goal is to tell a story using less than 140 words and mostly digital media in sequential order, like a book.
Dreambook was approved in 2016 to continue for development but was later abandoned by management.